Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey

Posted by on Dec 29, 2020 in | Comments Off on Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...
read more

Torchere by L. Straus and Sons

Posted by on Nov 25, 2013 in | Comments Off on Torchere by L. Straus and Sons Eight years after it dazzled visitors to the 1893 World’s Columbia Exposition in Chicago, a magnificent torchere created by L. Straus and Sons, New York, was purchased by Pennsylvania candymaker Milton S. Hershey (1857-1945). The electric torch – with nearly fourteen hundred separate pieces – was the largest composite article in cut glass produced to that time. Crafted by some...
read more