Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey

Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...
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An American Indian Museum for Mr. Hershey’s Model Town

Hershey. Sixty years ago this Dauphin County commu­nity was a cozy, well-planned company town, replete with its very own amusement park, grand hotel, handsome community building, opulent theater, sports arena, and neat rows of well-kept houses for the factory workers of Chocolate­town, U. S. A. The air hung thick with the delicious aroma of cocoa, making the little town seem an even more...
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