Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey

Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...
read more

Editor’s Letter

In 2016 the Pennsylvania State Historic Preservation Office (PA SHPO) presented its first Community Initiative Awards to recognize organizations, agencies, municipalities and individuals throughout the commonwealth for their historic preservation successes. The program has become a key component of PA SHPO’s statewide historic preservation plan, #PreservationHappensHere, encouraging...
read more

In Chocolate We Trust by Peter Kurie

In Chocolate We Trust The Hershey Company Town Unwrapped by Peter Kurie University of Pennsylvania Press, 211 pp, cloth $34.95 A more impatient or typical writer than Peter Kurie would have taken the speedy route to writing the story of oft-visited but rarely understood Chocolate Town. A journalist could have plunged in, made a quick tour, surveyed the headlines and corporate tussles that...
read more

President Eisenhower’s Birthday Party in Hershey

Most Americans preparing to vote in the 1952 presidential election were eager for the Korean War (1950-53) to end. As the campaign neared its conclusion, Republican Party candidate Dwight D. Eisenhower (1890-1969) declared, “If elected, I shall go to Korea.” This pledge stirred hopes that he would find a way to end the fighting quickly. The nation elected the legendary World War II...
read more