Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey

Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...
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Editor’s Letter

In 2016 the Pennsylvania State Historic Preservation Office (PA SHPO) presented its first Community Initiative Awards to recognize organizations, agencies, municipalities and individuals throughout the commonwealth for their historic preservation successes. The program has become a key component of PA SHPO’s statewide historic preservation plan, #PreservationHappensHere, encouraging...
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Marketing Patriotism: Pennsylvania Railroad Advertising During World War II

During World War II, the Pennsylvania Railroad (PRR) spent lavishly on patriotic magazine advertising. No other railroad put so much effort, money or creative talent into a campaign to boost the war and create favorable public opinion for itself. As the single largest railroad in the United States, the Philadelphia-based “Pennsy” carried 10 percent of all freight in America and 20 percent of all...
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Editor’s Letter

This edition of Pennsylvania Heritage was produced mostly through teleworking, as all of us in the Keystone State — and the world — have been in the midst of what already has become one of the most momentous episodes in contemporary history. In the devastating weeks of the COVID-19 pandemic, every realm of human existence has been profoundly affected. As we continue through the crisis, history...
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Sol Mednick’s Photography

In the mid-1950s, photographer Sol Mednick (1916–70) created this untitled gelatin silver print. Although no documentation has been found that describes the process by which the artist composed this mysterious, abstract image, it is clear that the camera was not the only tool used to achieve the strange effects in its composition. During the darkroom printing process Mednick apparently exposed...
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Pennsylvania’s Nostrum Kings

During the early 19th century in Pennsylvania,  a new wave of  entrepreneurship was breaking with the past. In small hamlets and villages, those who had been feeling under the weather typically relied on home remedies they purchased from neighbors or friends, but now a new breed was coming to center stage. These men held larger dreams than the local peddlers, with plans to market their healing...
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Editor’s Letter

Welcome to the first issue of the 45th volume of Pennsylvania Heritage. Since the publication of the premiere edition of December 1974, more than 750 features on Pennsylvania history, culture and natural history by leading authors in their fields, as well as hundreds of columns and news items, have been printed in our quarterly magazine. In this anniversary edition we continue our tradition of...
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An Epic in the Making

“It’s exciting. It’s moving. It’s surprising. It’s suspenseful It’s filled with men who became heroes, and women who became legends. It’s an epic 300 years in the making. It’s Pennsylvania history. Experience it. It’s too good to miss.”   Motivation is tough to describe, even tougher to define. It’s the stuff acting is made...
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