Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey

Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...
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Chicken and Waffles: The Pennsylvania Story

In his 1861 local-color novel The Young Parson, German Reformed minister Peter Seibert Davis (1828–92) described chicken and waffles as the “stereotypical” Sunday supper among the Pennsylvania Dutch. How this dish moved from a regional identity food into mainstream American cookery is indeed a complicated story, especially since chicken and waffles reached its height of popularity during the...
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Fighter’s Heaven: Muhammad Ali’s Training Camp in the Pennsylvania Wilderness

On a mountainside overlooking Deer Lake, in Pennsylvania’s Schuylkill County, is a restored boxers’ training camp called Fighter’s Heaven, originally built by Muhammad Ali (1942–2016) in 1972. The Champ, as he boastfully called himself, designed the boxing haven during the early phase of his post-three-year-suspension comeback tour in order to escape the hullabaloo of civilization as he trained...
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Marketing Patriotism: Pennsylvania Railroad Advertising During World War II

During World War II, the Pennsylvania Railroad (PRR) spent lavishly on patriotic magazine advertising. No other railroad put so much effort, money or creative talent into a campaign to boost the war and create favorable public opinion for itself. As the single largest railroad in the United States, the Philadelphia-based “Pennsy” carried 10 percent of all freight in America and 20 percent of all...
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From the Susquehanna to the Rhine: The Military Career of Daniel Strickler in Two World Wars

“Hold at all costs.” It’s an order no commander wants to give. It is certainly unwelcome — and perhaps even terrifying — to the subordinate who receives it. The phrase was used on the morning of December 16, 1944, at the headquarters for the 28th Infantry Division in Wiltz, Luxembourg. Maj. Gen. Norman Cota (1893–1971), the commander of the 28th, issued the order during the initial phase of the...
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After Suffrage: Pennsylvania’s Inaugural Class of Women Legislators

“For one born and reared as this writer was in hidebound Pennsylvania, it is startling to find eight women in the Legislature of that State. Moreover, to learn from their men fellow-members of the natural way they take their place and do their work.” – Ida Tarbell, 1924 “I believe these eight women are going to make an impression. I believe they are going to ask themselves on...
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“The Not So Good Old Days”: Disease and the Struggle for Public Health in Pennsylvania

In 1930 A. J. Bohl was proud to work in the Pennsylvania Department of Health (DOH). After 25 years there, he wrote an article in Pennsylvania’s Health in which he recalled growing up in the 1880s, when disease and illness ravaged the state. “There wasn’t much attention paid to the communicable diseases. Everybody, as a matter of course, had measles, chicken pox, whooping cough and mumps, and...
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The Inventor from Ercildoun: William Chester Ruth

It is apt to remember inventor William Chester Ruth (1882–1971) as a pinion in both his community and his machine shop and as a bridge between cultures and eras. The son of a man who had been enslaved until his 13th year and a woman from a distinguished free Black family, “Chester” displayed both confirmation of talent inherited from his parents and his own innovative path to the future. Steeped...
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Ahead of Her Time: Pennsylvania Aviator Helen Richey

It was the era of plucky barnstorming aviators. Charles Lindbergh had flown across the Atlantic in 1927 and in the ensuing decade the romance of the skies was in full flower. Flight records were being chased and broken with regularity. Faster, sleeker airplanes were being introduced. Air races with cash prizes were in vogue across the country. The public, fed by an eager press, was fascinated....
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The Easter Egg: A Flourishing Tradition in Pennsylvania

The hen cackled in the early morning light as the door of the chicken coup opened and the boy walked in with his basket. He had risen before dawn to help with the farmwork as usual. But on this most suspicious of days, Karfreidaag, or Good Friday, gathering the eggs was no mere ordinary task. As on all other mornings, the boy deftly reached under the clucking hens, soothing the birds with a few...
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