Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey

Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...
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Editor’s Letter

In 2016 the Pennsylvania State Historic Preservation Office (PA SHPO) presented its first Community Initiative Awards to recognize organizations, agencies, municipalities and individuals throughout the commonwealth for their historic preservation successes. The program has become a key component of PA SHPO’s statewide historic preservation plan, #PreservationHappensHere, encouraging...
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