Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey
Posted by James McMahon on Dec 29, 2020 in | Comments Off on Sure to Attract Much Attention: The Advertising Genius of Milton S. Hershey Milton S. Hershey, the man behind the chocolate bar, was an innovative and resourceful manufacturer who used a variety of traditional as well as unconventional strategies to both advertise and attract attention to his products. He was born in Derry Township, Dauphin County, on September 13, 1857. After spending the first eight years of his life in Dauphin County, he lived 10 years in Lancaster...read more